Road tested
Leading the way we look at photography and videography, Trendsetters are beloved for their style as well as the way they shoot.
The Trendsetters
From redefining what’s possible to what’s fashionable, Trendsetters lead the way. For your consideration: five nominees that turned heads in the photo and video world.
Fujifilm X100F
Beautiful and portable, the Fujifilm X100F is the retro camera everyone wishes they had in their kitbag right alongside their pro body.
Ricoh GRII
A point-and-shoot camera that packs big ideas in a small size, the Ricoh GR II boasts pro features and full manual controls.
Canon 40mm f/2.8 STM
A tiny lens with incredible image quality, you won’t believe the Canon 40mm f/2.8 STM until you try it.
Hasselblad X1D-50c
The Hasselblad X1D-50c has the size and weight of a DSLR, but comes with a huge medium format sensor. This camera created a niche all on its own.
Olympus PEN-F
With the PEN-F, Olympus revived the name of a classic carry-everywhere camera with great advanced features.
Fujifilm X100F
Beautiful and portable, the Fujifilm X100F is the retro camera everyone wishes they had in their kitbag right alongside their pro body.
Ricoh GRII
A point-and-shoot camera that packs big ideas in a small size, the Ricoh GR II boasts pro features and full manual controls.
Canon 40mm f/2.8 STM
A tiny lens with incredible image quality, you won’t believe the Canon 40mm f/2.8 STM until you try it.
Hasselblad X1D-50c
The Hasselblad X1D-50c has the size and weight of a DSLR, but comes with a huge medium format sensor. This camera created a niche all on its own.
Olympus PEN-F
With the PEN-F, Olympus revived the name of a classic carry-everywhere camera with great advanced features.
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