Road tested

Leading the way we look at photography and videography, Trendsetters are beloved for their style as well as the way they shoot.

The Trendsetters

From redefining what’s possible to what’s fashionable, Trendsetters lead the way. For your consideration: five nominees that turned heads in the photo and video world.

ribbon Fujifilm X100F

Fujifilm X100F

Beautiful and portable, the Fujifilm X100F is the retro camera everyone wishes they had in their kitbag right alongside their pro body.

ribbon Ricoh GRII

Ricoh GRII

A point-and-shoot camera that packs big ideas in a small size, the Ricoh GR II boasts pro features and full manual controls.

ribbon Canon 40mm f/2.8 STM

Canon 40mm f/2.8 STM

A tiny lens with incredible image quality, you won’t believe the Canon 40mm f/2.8 STM until you try it.

ribbon Hasselblad X1D-50c

Hasselblad X1D-50c

The Hasselblad X1D-50c has the size and weight of a DSLR, but comes with a huge medium format sensor. This camera created a niche all on its own.

ribbon Olympus PEN-F

Olympus PEN-F

With the PEN-F, Olympus revived the name of a classic carry-everywhere camera with great advanced features.

ribbon Fujifilm X100F

Fujifilm X100F

Beautiful and portable, the Fujifilm X100F is the retro camera everyone wishes they had in their kitbag right alongside their pro body.

ribbon Ricoh GRII

Ricoh GRII

A point-and-shoot camera that packs big ideas in a small size, the Ricoh GR II boasts pro features and full manual controls.

ribbon Canon 40mm f/2.8 STM

Canon 40mm f/2.8 STM

A tiny lens with incredible image quality, you won’t believe the Canon 40mm f/2.8 STM until you try it.

ribbon Hasselblad X1D-50c

Hasselblad X1D-50c

The Hasselblad X1D-50c has the size and weight of a DSLR, but comes with a huge medium format sensor. This camera created a niche all on its own.

ribbon Olympus PEN-F

Olympus PEN-F

With the PEN-F, Olympus revived the name of a classic carry-everywhere camera with great advanced features.

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